Jewellery evolved during the 2010s, from a decade that dawned with beaded bracelets and closed with an array of new trends. It’s also an industry that has seen tremendous growth over the last ten years, so much so that in 2020, the UK jewellery industry is set to generate almost £4.5 billion in revenue – this figure is almost twice as much as back in 2010. 

It’s not just the number of people buying jewellery that has increased dramatically, but the type of jewellery people are wearing and how they’re wearing it has also changed a lot in this time, from stacking and layering to iced out and hip hop pieces.

In this blog post, we take a look at some of the top jewellery trends from the last decade.



This popular jewellery trend, also known as “layering”, rose to prominence in the first half of the decade. Stacking simply refers to the practice of wearing multiple pieces of the same type of jewellery at the same time, or “stacking” them on top of each other. It’s an excellent way to create a striking yet understated with minimal designs, or make a head-turning statement with big and bold pieces. Stacking is particularly popular with bracelets and necklaces, but we’ve also seen people stacking rings and gold ear studs, and it looks simply incredible!


The Return of Coloured Gemstones

Coloured gemstones such as rubies, emeralds and sapphires were extremely popular in fine jewellery throughout the ‘80s and ‘90s, but this trend seemed to slowly fade away following the turn of the millennium. However, coloured gemstones made a significant return during the 2010s and subsequently became a popular addition to a wide variety of pieces, from bracelets and earrings to pendants and necklaces. We’ve spotted A-list celebrities like Kate Middleton and Halle Berry opt for coloured gemstones as the centrepiece of their engagement rings.


Men’s Jewellery

Men’s luxury watches and heavy gold chains have always been a popular choice, yet some additional pieces have become must-haves over the last decade, revolutionising male jewellery. During the last ten years or so, men’s rings, bracelets and iced out pendants have become very fashionable. The ever-growing variety of styles and designs to choose from has certainly paved the way for this trend, with a huge range of options regardless of your personal tastes. This includes chunky gold belcher chains, subtle rope bracelets or striking presidential rings.


Colour Coordination

Colour coordination, or monotone, is another trend that grew in popularity throughout the last decade. By having a consistent colour pattern throughout multiple elements of your outfit, such as your trainers, t-shirt, necklace and ring, you can make an outfit look more stylish and well-thought-out. For example, say you own a pair of ruby drop earrings; wearing these alongside a red dress, a ruby gemstone necklace, and a pair of red-bottom Louboutin heels would look picture-perfect – ideal for creating an influencer-style Instagram post!


Hip Hop Jewellery

Surpassing rock as the most popular music genre for the first time ever in 2018, hip hop music is listened to by people from all walks of life. As such, it’s no surprise that hip hop jewellery has made a resurgence in recent years. It’s now common place to see someone wearing a dazzling iced-out pendant or gem-set bracelet, a seriously heavy gold chain or chunky gold ring, and everything in between. With the popularity of hip hop music seemingly here to stay and rappers splashing out some serious cash on their bling, we expect this trend to remain popular into the 2020s and beyond.


What were your favourite jewellery trends from the last decade? We’d love to hear! Why not let us know on Instagram or Facebook?