Diamond Eternity Rings

What to expect

Did you know that most high street jewellery retailers have a mark-up in excess of 300%! We bring you the same quality products at a fraction of the usual RRP How do we do that? We can offer unbeatable prices for the following reasons:-

1. Buying Direct - We manufacture most of our products cutting out the wholesalers.

2. Cheaper Overheads - Not having stores in high rent shopping centres, like the branded well-known jewellery retailers, allows us to keep our prices lower. We can then pass the savings onto our customers.

3. Business Model - Our business model is simple. High turn over and low profit margins, allowing us to offer you high-quality products at much more affordable prices.

4. Pre-owned Products - Preowned products represent great value for money. Most of the time you will not know that an item is pre-owned.

How is this so?

Our pre-owned products are hand-selected and go through a rigorous inspection by our goldsmiths to make sure the quality is of the highest standard. Any items showing wear are disregarded.

Finally, our pre-owned items undergo a professional polish resulting in an 'as new' look at unbelievable prices.