Online shopping for jewellery has become extremely popular, especially when it comes to items such as gold chains, diamond rings and bracelets. Buying jewellery online can mean that you have access to a wider selection of pieces and are able to take advantage of different payment methods. With high-quality images of jewellery pieces and next-day delivery, there are lots of benefits when compared with high-street shopping.

Often it can be easier to find exactly what you’re looking for when shopping for jewellery online as you can simply filter by category and in some cases even use a website AI chatbot for assistance. You can also get your hands on some great deals if you know what to look for when website surfing. 

To help you get your hands on the best jewellery at the best prices, we’ve pulled together some top tips to help you when shopping for jewellery online. 


1. Do Your Jewellery Research

It’s important to be prepared before buying jewellery, which means making sure you’re well-informed before the search even begins. If you haven’t already, it could be worth doing some research on the jewellery that you’re after; it’s likely that you’ll find some useful insider tips to help you make sure you're getting good value for money when you do dive in and make the purchase. 

For example, understanding the 4 Cs and knowing how to spot fake gold is invaluable if you’re looking for gold or diamond jewellery. Learning this will help you understand exactly what a great quality diamond looks like and whether the price tag is giving you good value for money. Knowing whether gold jewellery is fake or not will make sure you don’t end up wasting money on a fake piece and means that you will only end up adding officially certified solid gold to your impressive jewellery collection.

You'll find plenty of advice and inspiration in our expert guides, as they offer even more jewellery insights.

2. Explore Sales

It’s no secret that jewellers will have sales on a range of popular products. These can be great places to shop as you’re able to discover a range of stunning jewellery pieces with a reduced price tag. It’s important to remember that not every piece of jewellery you’re looking for will be available in the sale and if you’re looking for a specific piece, don’t wait around for it to show up on sale as you might miss out!

To see what deals Hatton Jewellers has available, explore our SALE to bag your next extravagant accessory.

3. Subscribe For Exclusive Offers

Next time you see a “Subscribe To Our Mailing List” (you can find ours at the bottom of our homepage!) pop up on one of your favourite websites, click it! Many online retailers have mailing lists with exclusive marketing promotions or voucher codes and some even offer a discount code for simply signing up. It's likely you'll be first in line for some good deals and you'll get plenty of jewellery inspo delivered straight to your inbox, too.

To be the first to know when we have a stunning new release or a cracking deal to be had, subscribe to our newsletter and be first in line.

4. Plan Your Jewellery Budget

One of the best ways to ensure you don’t go on a full-blown spending spree is to set your budget before you start jewellery shopping. This will also help you when looking for specific pieces of jewellery as you know exactly how much you have to spend and can filter by certain prices to refine your search.

Similarly, shopping around at a certain price point will help give you a good idea of what you can get for your money. What could cost you half your budget at one jeweller, may cost you twice as much at another. Having a good concept of what you can get for your money before you buy is a great way to ensure you don't overpay for your favourite jewellery pieces.

5. Use Interest-Free Finance Credit

Using interest-free finance credit to pay for an online purchase is one of the fastest-growing consumer trends. It allows you to spread the cost of your purchase over a period of time that suits you, without paying any extra interest. At Hatton Jewellers we offer various different finance options, each with different criteria that may be more suited to you. 

6. Seasonal Jewellery Discounts

Waiting for seasonal sales can lead to huge savings, particularly with high-value purchases. Most online retailers offer promotions or discount codes at seasonal events throughout the year. So, if it’s around Black Friday, Boxing Day or New Year, when you’re looking to make a big purchase, you’ll likely be able to save a decent amount of money.

Don’t discard other times of the year, though, as there may also be other seasonal offers available. For example, many jewellers also offer seasonal promotions around Valentine’s Day, Mother’s Day and more. At Hatton Jewellers, we take our reputation as a trustworthy jeweller seriously, so you know that when you see a discount offer from us, it’s the real deal. 

7. Save On Delivery Fees

Many retailers offer free delivery when you spend over a certain amount, so it’s always worth taking advantage of this offer when it’s available. Sometimes, it can only be a small fee, but you’d be surprised at how fast delivery fees can add up if you’re making several online purchases each month. 

If you find a retailer that offers free next-day delivery and free returns - like us - then even better.

8. Decide On Investment Vs Style

This is an important point as it can save you money, simply by eliminating one option from your list. Similarly, if you’re looking for a stylish and fashionable piece of jewellery with intricate designs, choosing a plain piece of gold jewellery solely for the purpose of investment probably won’t scratch your itch.

When buying expensive jewellery, you’ll pay for the craftsmanship as well as the materials used. So, If a pendant has a stunning design carved into it, the price will automatically be increased. This is why if you’re buying solely for investment purposes, if you opt for a simplistic jewellery piece you’ll be able to get more for your money in terms of actual gold value.

To learn more, explore our guide on buying gold as an investment

9. Shop With A Reliable Jeweller

Before you spend any money, it’s important to make sure that you’ve chosen a reputable jeweller to shop with. You should read up on their reviews from a reliable site like Trustpilot, ask any friends that have bought from them before about their shopping experience, and look for professional accreditation or any signs of credibility within their specialism. For example, when shopping for fine jewellery, it can be worth looking for the jewellers’ Assay Assured certificate

With over 40 years of experience supplying top-quality jewellery to customers from all walks of life, we’ve refined a stunning range of pieces that we’re sure you’ll love. From extravagant women’s jewellery to stand-out jewellery for men, we have an excellent selection for you to choose from.

10. Consider Your Diamonds

Iced-out jewellery can be more expensive, of course, due to the inclusion of stunning gemstones. But there are a few smart choices you can make to get the most out of your purchase. For example, when shopping for diamonds, it can be beneficial to buy diamonds which are graded as less than a full carat. Looking around the .99 mark could see you bag a diamond which is only slightly smaller than a full-carat diamond but at a considerably lower price.

Of course, if a full-carat diamond is essential then you shouldn’t compromise on the quality you're looking for, but knowing this can help you shop more wisely when diamonds are on the table.

For more top tips on how to save, why not check out the Hatton Jewellers blog?