It’s no secret that online shopping is now the preferred way to buy anything from a piece of fine jewellery to an item for the home. In 2019, 46% of Britons said they shopped either mostly or entirely online, compared to just 34% who said the same for in-store purchases. This is a world away from ten years ago when online shopping was only starting to gain popularity.

When it comes to online shopping, there’s usually a far wider range of options to choose from than on the highstreet and it’s often easier to find exactly what you’re looking for. In addition, you can get your hands on some incredible deals if you know what to keep an eye out for.

In this blog post, we highlight ten ways to save money when shopping online.


Be Prepared

It always helps to be prepared before making an online purchase. This means knowing what you want, and how much you’re willing to pay for it. If you haven’t already, it could be worth doing some basic research on the type of product that you’re after; it’s likely that you’ll find some useful insider tips. For example, understanding the 4 C’s is invaluable if you’re looking for diamond jewellery. Or, if you’re shopping for a new Rolex watch, you might want to learn how to spot a fake.

Shop Second Hand

If you’re comfortable with buying a second hand product, this will undoubtedly save you lots of money regardless of what it is that you’re after. Even if you don’t usually buy pre-owned products, you may get some relief in knowing that most used products will be at least partially restored before they’re resold to you. For example, here at Hatton Jewellers, all of our used jewellery is polished and refurbished before sale so that it looks as good as new. 

Don’t Check Out Straight Away

Who doesn’t love that feeling of excitement when you’ve finally found a product that you love after searching for hours on end?! Well, as eager as you may be to check out and receive your dispatch notification, not doing this could lead to savings. Some online retailers offer discount codes for abandoned carts — i.e. if you exit the site or don’t check out straight away — in order to entice potential customers to make a purchase. With this in mind, waiting a few hours before checking out could lead to a nice discount voucher in your inbox.

Subscribe For Offers

Next time you see a “Subscribe To Our Mailing List” pop up on one of your favourite websites, click it! Many online retailers have mailing lists with exclusive marketing promotions or voucher codes. Some even offer a discount code for simply signing up to the mailing list. As long as you can put up with regular marketing emails, it’s likely that you’ll get your hands on some good deals over the course of a few months.

Use Discount Code Websites

Generic discount code websites have long been used by the financially savvy to bag a good deal. But in 2020, there are various Google Chrome Extensions that automatically test and apply any discount codes that have been claimed by another user in the last X days. Two of the most popular of these extensions are Honey and Pouch. Simply download the Chrome Extension and, next time you’re browsing your favourite online retailer, any relevant vouchers will be applied automatically at checkout.

Use Interest-Free Finance Credit

Using interest-free finance credit to pay for an online purchase is one of the fastest-growing consumer trends, and for a good reason! It allows you to spread the cost of your purchase over a period of time that suits you, without paying any extra interest. One of the most popular finance providers is Klarna, but there are also many other options including Paypal’s own interest-free credit service.

Wait For The Right Time

Waiting for seasonal sales can lead to huge savings, particularly with high-value purchases. Most online retailers offer some form of promotion or discount code at many seasonal events around the year. If you leave your big purchases until Black Friday, Boxing Day or New Year, then you’re almost guaranteed to find a good deal. Of course, depending on your industry there may also be other seasonal offers available; for example, many jewellers also offer seasonal promotions around Valentine’s Day.

Save On Delivery Fees

Many retailers offer free delivery on purchases over a certain price, so it’s always worth shopping about to find a company that does this. Okay, it’s only a small fee, but you’d be surprised at how fast £5.99 delivery fees can add up if you’re making several online purchases each month. If you find a retailer that offers free next day delivery and free returns, then even better!

Follow Your Favourite Brands

If you use social media channels like Instagram, Facebook, Twitter and so on, it can pay dividends to follow your favourite brands. Whether they’re releasing information about new products, teasing upcoming promotions or sharing exclusive discount codes for their followers, this can be a great way to be the first to hear about what’s going on.

Avoid Unreliable Websites

This is often easier said than done when looking for a good deal, but avoid falling into the trap of buying from an unreliable website. Do your due diligence before buying from a site that you’ve never used before. This includes reading up on their reviews from a reliable site like Trustpilot, asking any friends that have used them before about their shopping experience, and looking for professional accreditation or any signs of credibility within their specialism. For example, when shopping for fine jewellery, it can be worth looking for the jewellers’ Assay Assured certificate


Do you have any other special tips for how to save money when shopping online? We’d love to hear! Let us know on Facebook or Instagram!

For more articles like this, why not check out the Hatton Jewellers blog?